Adobe has reportedly announced the "Adobe Media Player" at the National Association of Broadcasters (NAB) trade show.
The Adobe Media Player promises to deliver more engaging video experiences to viewers, with the option to discover high-quality content both online and offline.
This new desktop application is a lightweight download that enables higher quality Flash format playback. It offers users the ability to download and view videos offline, ways to discover interesting new shows, full screen playback, one-click viewer ratings, and a powerful Favorites feature that automatically downloads new episodes of favorite TV shows or video podcasts.
According to Adobe, the player is cross-platform, based on open standards, including RSS and SMIL, and brings viewers the highly desired ability to play the Web's most popular video formats outside of their browser.
Adobe Media Player is perceived as a key part of Adobe's emerging ecosystem for creation and delivery of next generation Internet video.
Adobe Media Player, built using Adobe's Apollo platform, complements and leverages other Adobe components, including Flash Player; the newly announced Flash CS3 Professional; Flash Media Server 2, server software for streaming media applications; Flash Lite mobile video playback technology; Creative Suite 3 Production Premium for video, audio, and motion graphics production; and Media Encoder for compression and live streaming.
The company plans to make Adobe Media Player available as a free beta later this year; while the final version will likely be available by end of year.
source: Techtree.com
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