A Web site called www.money4you.in has been launched under the aegis of the Indian Banks' Association (IBA) and the India Cards Council (ICC), developed in association with MasterCard Worldwide; marks a first-of-its-kind financial education initiative.
Supporting guidelines of the Reserve Bank of India (RBI), the online initiative aims at providing tools for greater financial inclusion to consumers. More importantly, it is aimed at close to 30,00,000 graduating youngsters joining the workforce each year, who need assistance with managing incomes and spending.
Meanwhile, the main objective is to empower the average person with financial information and guidance to make 'financially' informed decisions.
The content on money4you.in comprises comprehensive personal finance information, including tips on how to manage money and balance spending with saving. The Web site offers easy financial tools, budget calculators, and an interactive section with an on-line virtual financial wizard named 'Mani'.
Commenting on the initiative, Sinor, Chief Executive of IBA, said, "This initiative is aimed at empowering consumers in a manner that they are best able to make informed decisions. Through our member banks, we would encourage consumers to refer to the Web site for advice on financial matters."
Besides, the IBA, ICC, and MasterCard Worldwide claim to have developed a comprehensive outreach plan to further this education initiative, and make financial planning information readily available to consumers.
sorce: Techtree.com
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