Reliance Communications (RCom) has launched 'Mobile Radio' on all of its phones, the company said. The service is available to both post-paid and pre-paid subscribers of Reliance Mobile and Hello, as well as to Reliance landline subscribers.
Regardless of the kind of mobile phone, all Reliance customers will be able to avail "Mobile Radio" in 8 Indian languages, including Tamil, Telugu, Kannada, Malyalam, Marathi, Gujarati, Punjabi, and Hindi.
The company said that with this service, even those customers who bought mobile phones way back in 2003 that do not have built-in radio, will still be able to avail "Mobile Radio".
A visibly excited Mahesh Prasad, president of Applications, Solutions, and Content Group for Reliance Communications, expressed the view that with the launch of this service, the fundamental barrier between mobile and radio has been bridged.
Reliance "Mobile Radio" sports categories such as devotional, latest hits, evergreen, and romantic, among others. And, subscribers to the service can either opt to access entire songs of their choice, or replay, or just skip the song altogether.
Subscribers will have two options: one, they can subscribe for a monthly fee of Rs 30, and listen to radio for Rs 1 per minute; or they can listen to the service directly without subscribing for a fee of Rs 3 per minute. To access "Mobile Radio" Reliance subscribers need to dial the number, 51234777.
RCom said there are plans to provide access to regional content as well.
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