Wednesday, August 29, 2007

Reliance ADAG Launches BigFlicks


Reliance ADAG's BigFlicks.com today launched its on-demand movie download service. BigFlicks aims to offer the biggest range of quality Indian entertainment panning across languages, including Hindi, Marathi, Tamil, Telugu, Punjabi, and Kannada, available either as 'download-to-own' or for 'free streaming'.



The company will also offer 'download-to-rent' and 'subscription' services as part of its portfolio of operations. Besides, BigFlicks is introducing innovative entertainment solutions to make Indian cinema, television, and music accessible to overseas Non Resident Indians (NRIs) and Indian cinema lovers both in India and abroad.


The movie rental services via online home delivery and retail network will be rolled out beginning next month. BigFlicks hopes to be the world's largest Indian entertainment content library, with plans to acquire more than 2,000 titles in one year.


"BigFlicks is a big step in the evolution of the Indian movie industry," said Rajesh Sawhney, president of Reliance Entertainment. "The online movie download service will work well for the nearly 25 million NRIs -- students and working professionals living overseas, who follow Indian entertainment on a regular basis, connecting with their homeland primarily through Indian movies and music," said Kamal Gianchandani, chief operating officer of Bigflicks.com.

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