Moser Baer, India's largest and world’s second largest optical storage manufacturer today announced its launch of a new initiative in content distribution in Chennai, which would mark the extension of the company's maiden foray into the entertainment industry through the Indian home video market. It may be recalled that the Moser Baer Home Entertainment division was announced in December 2006 to an appreciative market.
The company will release video content on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost. This will enable Moser Baer to revolutionize the quality-price parity and offer unprecedented value for the consumers.
The launch in Chennai is full-fledged with living legend, “Ulaga Nayagan” Kamal Hassan launching the first title of the over 101 Tamil titles at the event. These titles come from a library of over 1,000 titles, both from catalogue and also some new films. This is the first time that a launch of such an unprecedented scale of titles is happening in Tamil Nadu. While all the titles are being introduced in VCD format, 12 key titles are introduced in DVD format. On this occasion, the company is also launching a new hit Tamil film – Ullam Ketkume in both VCD and DVD format.
Kamal Hassan will be releasing the first title and will also unveil the entire catalogue range display shelf, which will be installed at key retail outlets by Moser Baer.
Moser Baer's new division is in final negotiations to acquire copyrights/exclusive license of more than 7000 titles in all major Indian languages which comprises a third of all movies produced till date in India. With world-class packaging, wide distribution reach and global quality production standards in each product, customers will be given a compelling value proposition which has hitherto fore not been seen in India.
According to, Harish Dayani, CEO, Entertainment Business, “This initiative represent an excellent opportunity to leverage our optical media strengths in patented and proprietary technology, capacity and costs enabling us to offering high quality titles at very attractive price points between Rs 28 – Rs 34 for VCD/DVD. I believe that at these price points, we will redefine the home video market in India.”
The new initiative will release titles in Hindi, Tamil, Telugu, Malayalam, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages. With 18 CFAs, 400 distributors and a dedicated sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores.
source: Moser Baer
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