The founders of revolutionary Internet telephony firm Skype unveiled a test version of an online television service on Wednesday that will be free to users.
Niklas Zennstrvm and Janus Friis said they "combined the best of TV and the best of the Internet" in a venture called Joost to enable people to watch television online with "choice, control and flexibility."
Joost was a "piracy-proof" Internet platform based on the open-source Mozilla web browser and was crafted to guarantee copyright protection for creators and owners of content, according to its founders.
"People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," said Joost chief executive Fredrik de Wahl.
"With Joost, we've married that consumer desire with the industry's interests."
Luxembourg-based Joost claimed to be the first global television distribution platform that brought content owners, advertisers, and audiences together in an interactive, community-driven environment.
source: Economic times
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