Monday, July 9, 2007

Britannica Encylopaedia is on Hutch



Hutch, in association with US-based mobile content provider, Mobifusion, has announced the mobile version of the Britannica Concise Encyclopaedia exclusively for its pre-paid and post-paid customers.

With this move, Hutch aims to provide a huge reservoir of knowledge and one of the most trusted sources of information -- that is the Britannica encyclopaedia, to its subscribers.


The service features an easy-to-use tool to research history, art, entertainment, politics, sports, and a host of other topics on Hutch phones.

To access the service, subscribers need to log on to Planet Hutch at www.hutchworld.co.in; and click on Infoservices. The service costs around Rs 99 for 3 months, and Rs 30 per week.

Harit Nagpal, director of marketing and new business development, Hutch, said, "Britannica Concise Encyclopaedia on Hutch phones introduces the concept of 'knowledge on the go', and will greatly benefit those who need constant access to information."

Prashant Gupta, general manager of Mobifusion, said, "Indian consumers are increasingly demanding high quality content, and by offering some of the world's best-selling brands, Mobifusion is able to deliver a mixed variety of applications to the Indian market at an affordable price."

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