The newest entrant to the social networking phenomenon is Rediff.com, which today launched "iShare", a social content sharing platform that will allow users share videos, music, pictures, et al. Rediff said it intends for "iShare" (http://ishare.rediff.com/) to bring together users sharing similar passions to form a vibrant online community. "iShare" is also expected to throw open opportunities for Indian youth to showcase their talent on the Internet. Besides, it will bring professionals newer audiences for their work.
Speaking at the launch, Ajit Balakrishnan, chairman and chief executive officer of Rediff.com, said, "With broadband becoming affordable, and social networking taking-off in India, we believe that 'iShare' will provide users a context to connect and enjoy a more comprehensive multimedia entertainment experience on the Internet." Coinciding with the launch of "iShare", Rediff.com, along with Zee TV, announced a joint initiative named 'Voice of Rediff on Zee Sa re ga ma pa'. This initiative is meant for all those looking for an opportunity to get onto Zee TV's wildly popular musical show, 'Hero Honda Sa Re Ga Ma Pa'. All these budding singers need to do is upload their audio files and videos onto "iShare". The program's gurus; Vishal-Shekhar, Bappi Lahiri, Himesh Reshammiya, and Ismail Darbar will select a winner out of five short-listed entries, and the lucky guy/gal will get to perform on the final episode of the show. According to Rediff.com, "iShare" is easy-to-use thanks to the light utility tool, which users can install on their PCs and then upload multiple files at low speed without having to worry about the source of these files.
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